Summer Session Event PR and Marketing
Wrote press release, web copy, tweets and poster in collaboration with Brewpublic’s Angelo DeIeso.
Press Release:
Celebrate Oregon Craft Beer Month’s Most Drinkable Brews at Blitz Summer Session
Taste over 20 craft session brews at Blitz Ladd’s celebration of discernibly drinkable, low-alcohol craft beers.
Blitz Summer Session
Saturday July 30, 1pm – 10pm
Admission is $5, or free with an Oregon Brewers Festival, or other festival or personal cup.
Tasting tickets are $1. 3 tickets for full cup.
Ages 21 and over.
Blitz Ladd Sports Bar Back Lot
2239 SE 11th Ave. Portland, OR 97214.
503-236-3592
Summer is the perfect season to session. Warmer, longer days pair perfectly with lighter “session” beers. Many people, from the novice beer ponger to the uber beer geek, can appreciate great beer and are now discerning between lighter craft session beers and macro beer. While many of these fine brews are light in color and lower in alcohol, they represent a vast spectrum of ingredients and flavor unlike many of the macro brands.
Blitz-Ladd’s Summer Session is designed to bridge the gap between drinkability and complexity. At this unique event, Portland’s premier sports bar is showcasing twenty of the region’s best session beers. Blitz Ladd Sports Bar offers a perfect venue for soaking in the summer sun while enjoying the tail-end of Oregon Craft Beer Month. Their outdoor patio will be transformed into a festival atmosphere where beer lovers can taste 20 lagers, pilsners, kolschs, pales and other light “session” beers that may be lighter in color and lower in alcohol, but offer huge flavor and thirst quenching drinkability.
Session beer
n.
Any beer that contains no higher than 5 percent ABV, featuring a balance between malt and hop characters (ingredients) and, typically, a clean finish – a combination of which creates a beer with high drinkability. The purpose of a session beer is to allow a beer drinker to have multiple beers, within a reasonable time period or session, without overwhelming the senses or reaching inappropriate levels of intoxication.
- BeerAdvocate
About Blitz Ladd
Blitz Ladd Sports Bar is the region’s premier sports bar and entertainment experience. Featuring shuffleboard, billiards, ping pong, and multiple flat screen TVs with all the big games, Blitz Ladd is a spacious sports and beer lovers mecca offering 26 taps of craft beer as well as a full food menu and a clean, inviting environment.
About Oregon Craft Beer Month
Each July, Oregonian’s celebrate a month long toast to craft beer. Oregon is at the forefront of the nation’s craft beer movements and inspired by legendary publican Don Younger of the Horse Brass and orchestrated in part by the Oregon Brewers Guild, Oregon Craft Beer Month celebrates its sixth year of great regional brew.
It was announced in late June 2011, that Oregon’s breweries crafted 1,085,000 barrels (or roughly 270 million pints) of beer during 2010, a 3.5 percent increase from the previous year. Roughly 14.4 percent of the 2.7 million barrels of all beer – both bottled and draft – consumed in the state were made in Oregon. This is the highest for any state in the United States and was a 16 percent increase from 2009.
“Our industry made impressive gains in 2010 – especially in the amount of beer made in Oregon that was consumed in Oregon,” said Brian Butenschoen, Executive Director of the Oregon Brewers Guild. “The economic impact of the brewing industry is felt beyond just the breweries. A strong production year supports local businesses supplying the industry, including barley growers, hop farmers, yeast ranchers and glass producers.”
In addition, Oregon’s 81 brewing companies donated product and money equal to more than $1.23 million to local non-profits in 2010. Retail sales of Oregon-made beer sold in the state totaled approximately $235 million in 2010. In total, the brewing industry contributes $2.44 billion to the state’s economy. Despite overall weak employment figures for the year in Oregon, the state’s brewing companies added 200 jobs in 2010 and directly employed more than 4,900 people.
Portland, Oregon currently has 40 breweries within its city limits, more than any other city in the world. The state of Oregon has 91 brewing companies operating 121 brewing facilities in 50 cities.